13-Step Cheat Sheet: How To Grow Your Business

As they say, you gotta walk before you can run. Before you can grow your business, you start at the start, first “walking” or even “crawling.” Maybe you’ll be the first worker, learning with boots on the ground the needs, realities, challenges, and opportunities. As you work, start developing systems for streamlining all the processes involved in the services you provide, along with marketing methods that work.

Once you know what it takes to deliver service to clients, and your marketing is bringing in more business than you can do solo, you’re ready to grow, to scale, your business. 

To Run Your Business:

• For you to do:
  Analyze your competition: Keep an eye on your competitors to stay updated on industry trends, identify opportunities for growth, and differentiate your business from others. (Resource: SEMrush)

• Hire managers you can trust
  To grow your business, you’ll need experienced managers who can oversee day-to-day operations, freeing you up to focus on strategy and growth. . 
  

   (Resource: Indeed)  Managers should monitor and improve employee performance by regularly evaluating your work team’s performance, offer constructive feedback, and provide opportunities for growth and development. :  (Resource: 15Five)

• Use software for internal communications. (Slack)
• Use a CRM to manage appointments & client communications (Hubspot)
• Use software and tools to automate tasks, manage bookings, and monitor performance metrics. This will help streamline operations and improve customer service. (Resource: Jobber)

Develop Processes:
Create standard operating procedures (SOPs) that will ensure consistency, improve efficiency, and make it easier to train new employees.  (Resource: Process Street) Develop these for every aspect of your business, including:  

• Recruiting
• Interviewing
• Hiring crew
• Office support
• Onboarding
• Training
• Day-to-day leadership & management
• Off-boarding (the whole HR process)
• Tracking inventory
• Customer experience
• Marketing & Advertising, including:

  – Acquiring clients
  – Sales Upsells
  – Getting repeat business
  – Getting reviews & testimonials 

  By implementing these strategies and using these resources, you can create a business model that can scale and help your business grow and thrive.