Start-Over Success Business Under $500 (Way Under)
Faceless YouTube Channel

Why should you start a Faceless YouTube Channel?

  • You don’t have to be on camera. Maybe you and/or your space is not camera-ready. No problem.
  • No need for crazy-expensive camera, lighting, sound gear and you won’t have to learn to use it.
  • It’s easy and simple to start and operate.
  • Very low start-up costs
  • Research topics that interest you and your market.
  • Huge income potential, like $ Millions.
  • Get attention by connecting with and getting support from other YouTubers,  bloggers, micro-influencers. 

Downsides:

  • While there is a low barrier to entry, it takes time to build your channel.
  • You will not make income immediately; it could be six months or more before you see dollar one. 
  • You will have to market your channel. Paid ads can help it grow more quickly. 

EXAMPLES

What is a Faceless YouTube Channel?

Faceless video is where there is voiceover and maybe music, along with action video, graphics, or images with Ken Burns – instead of filmed footage. 

You may not have heard of the name, but you’ve seen faceless videos. Consider Bright Side. And one you may not have seen, Alux. These are both highly effective – and profitable – channels. Bright Side has 44.4 Million subs and Alux has $4.4 Million.

They each have lots of videos that add up to millions of views and comments, and view time. That’s the trifecta of what YouTube/Google wants from its channels.

How Much Can You Make With Faceless YouTube Videos?

YouTube pays creators from $4 to $18 for each 1,000 views. Channels that talk about business and finance can get bigger brand deals because the sponsors will pay more. Consider the Alux example. When it has 1 million views divided by 1,000 times $18  that could be $18,000 for ONE video. They have hundreds. Some only get 40,000 views, that’s $720, but still… 

The potential is mind-boggling – and real. Of course, as they say, “results may vary”. According to InfluencerMarketingHub.com, the average YouTube pay in the U.S. in 2022 was about $1,145 per week or $4,616 monthly. Many YouTubers never get their channels off the ground. 

How to Start a Money-Making YouTube Channel

Step 1:
Take the first step, start. 
Make three videos.
Decide that you’ll continue making videos every week. Take your YouTube business seriously. 

Step 2: 
Get good “enough.”
Produce seven videos to learn, practice, and improve your skills:
Scripting, storytelling, voiceover, creating animated text and/or images, thumbnails, research, writing, video editing, YouTube SEO and analytics, and more. 

Step 3:
Understand the Business of YouTube

First, Give YouTube what it wants:
1. Get people to watch your videos with Titles, Thumbnails, & Content that compels them to watch.
2. Get people to keep watching, called watch time. Give viewers valuable content throughout the entire video, so they continue watching.
3. Make viewers happy, as evidenced by the number of likes and comments on videos, and subscriptions to your channel.  

How to Build Your YouTube Business

CHOOSE YOUR NICHE. Begin with questions:
– What are your interests?
– What are your strengths?
– What are your competitive advantages (knowledge, experience, skill, connections, etc.?
– Who’s your possible target market?

What’s the Value you provide? Why would people watch your videos? Education? Entertainment? Inspiration?

DO MARKET RESEARCH.
– What other YouTubers are in your Niche? (Also what bloggers, authors, public speakers, etc?)
– How can you be different and give more value?

BUILD SYSTEMS.
Businesses become successful with processes that can be replicated. Invent your wheel, then don’t reinvent it. That adds quality, efficiency, cost savings, and maximum income. 

How Much Will it Cost You to Start Your Faceless YouTube Channel?

  • Computer
  • Smartphone with a good camera (iPhone 10 or newer)
  • Record voiceover in your phone ($0)
  • Fast Internet
  • Keynote, PowerPoint, and/or Canva ($0 OR
    With Canva at $30/mo you get Getty Images,  Storyblocks $30/mo) I use Storyblocks because video footage is included.
  • Video footage (Storyblocks $30/mo)
  • Music, YouTube music ($0)
  • Website (BlueHost $3/mo)
  • Domain name ($18)
  • Theme ($0 – $70)
  • Page Builder, I love Elementor ($0 – $70)
  • Logo ($0 DIY in Canva, Keynote, or PowerPoint)
  • Email marketing ($0 – $30/mo)
  • TubeBuddy SEO optimize videos ($15/mo)

Sub-Total $78/mo

Sub-Total $18/annual 

TOTAL FOR FIRST MONTH: $96

$60/mo more if you need a new phone 

How to Get Your First YouTube Subscribers

  1. Use Google Keyword Planner search to discover what people are asking about. 

  2. Think Media suggests, “Answer specific questions. Be clear and concise. One video can get 1,000 subs. But it might not. So, do four videos and get 250 subs on each. But they may not. So do ten videos. Do 20 videos if you have to. Help me with the math here. You will be the one to discover what it takes for you to get 1,000 subscribers.

    Sean Cannell hammers home the point, “Answer specific questions with clear and concise answers.” It worked for HowCast, with 8.9 million subs and 1.6 million views on “How to Drill Your Wall.” We can’t make this stuff up. 

  3. Think Media also suggests, “Produce YouTube shorts for your niche.” But don’t make just any video. Ask what viewers in your niche want to see. Answer specific questions with clear, concise answers but do it with a short. The short should be no more than 60 seconds. If you can answer the specific question in 20 seconds, then do 20 seconds. 

How to Make Money While You Build Your Skills & Your Channel

As I said, you’re going to need all these skills. If you’ve already got skills, sell them to others.

Show samples of your work, from your practice videos and clients (when you get them).

  • Scripting and storytelling – for other’s videos or content
  • voiceover – for other’s videos
  • create animated text and/or images, use Keynote, PowerPoint, or Canva – for other’s videos
  • thumbnails with Canva, Keynote, or PowerPoint – for other’s videos
  • research – for other’s videos or writing projects
  • Content Writing – for other’s projects, websites, social media, and more.
  • Copywriting – for other’s projects, sales funnels, email marketing, ads, and more. 
  • video editing – I don’t recommend this unless you contract the work and get a trustworthy freelancer to do the work. It takes loads of time for not enough money. 
  • YouTube SEO and analytics – for other’s channels.
  • Creating Sales is the #1 Requested Skill. But, ask yourself if you can work “pay for performance.” Plus, If they don’t have their marketing materials together, it’ll be hard to make sales. Offer to improve their materials. Can you afford to offer work for a fee plus a percentage of what you’re helping to build? 

You Can Start Making Money Now.

Use your skills to help others make more money, and your finances are secured. Just don’t commit yourself to investing too much time in building someone else’s business. 

What's Next for You?

While you are working on your YouTube channel, build your following with:

  • Blog
  • Affiliates
  • Sponsors
  • Webinars
  • Interviews
  • Community

When you have built your Faceless YouTube channel, the sky’s the limit. 

Check out the opportunities I listed for Consultants, they are the same for you, both along the way and when you’re looking for what’s next. 

I love someone who will embark on a business – and life – challenge. So, if you decide on building your YouTube Channel, contact me directly.