Start-Over Success Business Under $500 -
Social Media Manager
What income must you earn?
See “All SOS Businesses Under $500“
What can you earn with Social Media Management?
Yes, you need experience to really deliver a great return on investment (ROI) for your clients. Focus on measurable results you have achieved and can achieve for clients.
Consider these pricing guidelines
Per hour or by project:
- Under 2 years $20-30/hr
- 3-5 years $40-75/hr
- 5-8 years $80-100/hr
- 10 years $100-250/hr
You can be more valuable than these prices indicate!
You saw the pricing guidelines, but it is best to link your prices to results. Be prepared to speak to what is better about you as a results-oriented freelancer versus someone with just years of experience. Hours worked do not necessarily lead to winning clients or creating feel-good customer experiences.
Position yourself as the
Social Media Manager who delivers ROI!
As a Social Media Manager, What Will You Offer?
HERE ARE SOME OPTIONS:
- Posting – Which channel(s) are best for you to offer? Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn
- Strategic plan
- Set up account & branding
- Content creation
- Content publishing, campaign management
- Research & Analytics
- Education & consulting
- Community management
Become a
Social Media Manager
What do you need as a Social Media Marketer? Skill & Experience
Ask yourself if you can deliver as a professional social media manager?
Take Classes to improve your work.
1) Rachel Pederson, Viral Touch Digital Marketing Agency Social Media United – Free
2) https://www.coursera.org/learn/social-media-management. Free
Part of Meta Social Media Marketing Professional Certificate 3) https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing. Free – offered through Coursera
4) Skillshare.com FREE 1st month – $32/mo, annual $168
As a Social Media Manager, Use your website to Wow clients.
– Choose a domain name.
Make it descriptive & memorable. OR Is your name available?
– Get website hosting. BlueHost.com is just $3/mo!
– Set up WordPress. BlueHost will upload it for you. (What could be easier?)
– Choose a Free Theme, I like Elementor. (Later, you may want to add more functions to your site with Pro Elementor or other pro theme.) FREE IS ALWAYS IN THE BUDGET. – Barbara Loraine
– Open and list your Social Media accounts.
– Probably what will work best for you are Facebook, Instagram, Pinterest, YouTube, and LinkedIn. Add a good profile on each.
Equipment & apps you need as a Social Media Manager for creating articles, graphics, posts, and/or videos.
1) Word processor – MS Office, Pages /free on Mac or Alternative
– Libre Office Free
– OpenOffice Free
2) Create graphics, memes, text & more
– Canva Free ($13/mo Pro for one person)
– PowerPoint Free on computer
– Keynote Free on Mac computer, iPad, or iPhone
Buy & find Free (and legal to use) images, graphics and more:
Pexels.com, UnSpash.com, Pixabay.com, WikiCommons.org images, and FreePiks.com for clipart.
3) Video Editing Software
– iMovie – Free Mac, iPad, iPhone – my personal favorite
– Cyberlink powerdirector essential (Free) Pro $12.50/mo – best overall
– Blender – Free – best for animation for pro teams
– WeVideo – Free ($9 for 30 min/mo) – I love this for GIFs
– Animoto – Free ($19/mo to do voiceovers) – best for quick turnaround
– MiniTool – Free PC ($13/mo) – best for instant movies
– Invideo.io – Free to start ($15/mo limited or $30/unlimited)
As a Social Media Businessperson, what productivity systems do you need?
– Todu.vu – Free ($9/mo team)
– TimeCamp – Free ($7/mo)
– clockify.me – ($5.50/mo)
– timeular.com – 2 mos Free ($9/mo
– FreshBooks – ($3/mo)
– ClickUp – Free ($5/mo per user)
How to Acquire Social Media Management Clients
1) Post in “Google My Business” locally
2) REACH OUT by text, phone messages, SM direct messages
Ask: where do your prospects & clients hang out?
– Facebook, Twitter, Instagram, Pinterest, YouTube
3) Join Groups
– comment on others’ posts
– give value
4) content marketing w/articles, videos, more
5) Get backlinks
6) Ask for referrals. Get testimonials & reviews
What is next for you?
How About Growing Your Business to $$$Millions!?
We’ve looked at doing social media management or marketing as a freelancer. But there’s more available for you. Much more. Once you’ve established your solo freelance business, you can set up a Social Media Agency. We’ll talk more about growing your business in upcoming articles.
Summary: SOS Biz Under $500
Freelance Social Media Marketing
What do you need/want to earn? What you earn will depend on the quality of work you do, your portfolio and/or samples of your work, and how well you position yourself to produce results!
We looked at what you need, including skills. If you do not have the skills you need now, there are classes and they are free.
Know what you will offer.
Showcase your work on your website and in social media.
Do not wait for clients to come to you.
– Push clients to you. Post irresistible content with links to your website, landing page, and to your call to action. (This shows prospects what you can accomplish for them.)
– Pull clients to you. Reach out with phone calls, text messages, and on social media. (Show your initiative; clients want this in their marketing workers.)
Make it easy for clients to find you…and to choose you.
Learn More:
Start-Over Success
Twitter:
@StartOverGal
@75SOSBiz
#StartOverSuccess
LinkedIn.com/business/start-over-success